It's hard to offend a New Yorker with an advertisement, but that's not to say that people won't keep trying. The latest racy billboard hoping to shock people is in SoHo, and it features four partially clothed models in a sexually suggestive situation.A billboard is supposed to catch your eye, and in this instance, consider that mission accomplished.
Barbara Lippert is Ad Critic for Adweek Media Magazine, and said the billboard seems like a desperate act for Calvin Klein. "I think he really wants to get back into the ballpark because he doesn't seem relevant anymore," Lippert said. "The worst thing would be to get no attention at all. So if you need to throw in another two or three dudes to get that attention so people will say, 'what' and really give it a second look, he'll do that."
Asked about the message in the ad, a Calvin Klein spokesman said the "intention was to create a very sexy campaign that speaks to our targeted demographic."
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